Inbound Clicks Will Go nuts
There are extensive intangible and potential benefits related to blogging, but the hard data is where things are most impressive. Businesses that begin blogging see a 97 percent boost in inbound links.
These links add Search engine optimization value to the website itself, and visitors from other sites could easily become paying customers. When other websites start seeing a blog as a beneficial source of information, they will start linking directly to it.
Improves Overall Search Engine Optimization
While inbound links certainly do good things for SEO, blogging in general accomplishes so much more. In fact, blogs that received no inbound links at all would still improve a site’s SEO. This is because more pages are available to be indexed, and online searchers are more inclined to come across them. Internal linking between pages on the same website can also help in this endeavor.
Advance Other Digital Marketing Forms
Blogging can also do wonderful things for a corporation’s other forms of marketing. By embedding videos directly into blogs, for instance, the view count on the video will go up in addition to getting more eyes on it. Blogging also gives local corporations the opportunity to post original content on their social media pages that actually results in improved traffic to the main site.
Although some businesses still treat it as such, blogging isn’t an option for local business owners. It may be possible to get by without it, but it puts a brand at a distinct disadvantage. The benefits of blogging are immeasurable, but the aforementioned three should be enough to make its importance noticeable.