Target Ideal & Specific Audiences
Facebook dark posts don’t show up on a page’s feed. Instead, they are only shown to a specific audience that the social media manager selects. While showing fewer people a post might seem counterintuitive, it actually makes sense when you consider the differing tastes of your audience.
A rock band influenced by Pantera and Aerosmith, for instance, could bring in fans of both of those bands. Of course, an “If you like Pantera” ad would not do much for Aerosmith fans. So by using dark posts to target different audiences separately, an organization can appeal to each of their potential customers on their own level.
Decreases Clutter on Newsfeed
Since not everything will appeal to every client, many will feel bombarded when a page they follow starts posting things they have no interest in. Dark posts make this preventable. Instead of tossing up something that will only appeal to some and potentially clutter others’ newsfeeds, content can be targeted to those who truly care.
Solicit Feedback That is Actually Handy
If a company is hoping to get feedback on a new product or service, they can reach out to their Facebook fans. Unfortunately, not every follower is right for the job, and this could result in a business owner having to sift through hundreds of candidates just to find 20 who fit the bill. With dark posts, an organization can seek feedback from specific audiences by targeting keywords and interests. This makes for a powerful way to solicit feedback.
Many local business owners have not heard of Facebook dark posts, and this is hindering them from what they can do on the social media giant. Once they figure out how to effectively make use of the tool, though, there is little that cannot be done with it.