Local business owners sometimes equate their amount of followers to social media success. Actually, this sometimes isn’t a useful metric. It is possible to buy followers and even gain a large following simply by holding a single contest. In both of these scenarios, actual customer engagement may not rise.
Scheduling Tools Can Handle Everything
Scheduling tools are good for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and communicate with people engaged on the page. It is also ideal to post certain content, such as industry-related breaking news, when it’s happening. Use schedulers if they help, but always bear in mind a live person is always better.
The More Followers, The Better
Many small business owners gauge their social media marketing success on how many followers they have. Unfortunately, this isn’t always the case. Many page purchase followers, and some companies gather additional followers through contests. In either of these cases, engagement is not likely to follow.
Instead, concentrate on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and real comments is even better. This shows real interaction, and it will tell you which content is doing best for your organization.
Social Media Is Cost-free
Social media theoretically is free, but oftentimes, having social media success isn’t. Facebook, for instance, does not show your content to everyone who likes your page. It all depends on how much engagement the post gets. Sometimes, it is necessary to promote a post. Unless a business owner is skilled in marketing themselves, it is also necessary to have a social media manager.
There is no doubt that social media marketing can do wonderful things for a business. All of these advantages, though, can be quickly undone if you do not grasp social platforms. Refuse to fall for these myths, and you will be a step ahead of the competition.