Turn Content Material Into Listicles
Just because you make great content does not mean people will click on it. After all, for every one “How to Skin a Bass” blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical “how to,” take a moment to create a list and include the number of steps in the title. “5 Ways to Tie a Knot” will always get more attention than “How to Tie a Tie.”
Use Photographs in Everything
Any small business owner who posts photos to Facebook knows that illustrations or photos are a form of content marketing. Social media sharing, however, must not be where this concludes. Numerous case studies have shown that simply applying images within blogs and articles can significantly increase the traffic to that piece.
It is difficult to put a set number on how many extra clicks you will get using images. This is because most research is in the form of case studies, and every little bit of content is different. There is no doubt, though, that superb images can sometimes make even a bad blog jump off the page.
Design Customer Testimonial Videos
Video is one of the toughest forms of content marketing for many local business owners. Typically, this is because it’s difficult to come up with ideas. One well-versed practice, though, is to create customer testimonial videos. These pieces of content will show people that you are capable of getting the job done. Even better is the fact that the featured customer will share the video all over the place.
There are many content marketing ideas that have been proven to pay off. The previously mentioned are only the tip of the iceberg, but they are certainly a good start.